Evaluation.

In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our music video challenges may conventions of real music videos, This is what makes it fit its genre style of Indie/Alternative as Alternative videos can be abstract or differents and challenge the generic music video, Whilst Indie videos many consist of a documentry type video following the bands everyday life, or life on the road on tour.
The video we produced doesn't contain the artist so does not have lip syncing, neither does it meet the demands of the record label. It does show some Voyeurism as you are let into this persons head and life seeing everything through their eyes the way they would.

How effective is the combination of your main product and ancilliary texts?
Our music video & digipack do not link directly to one and other but there is some continuity, and certainly in our digipack. Both the DVD cover and advert use the same image of a street, Just not the same ones in our digipack as our video although they were both from cambridge. We had decided from the start that we would we would use the same image to create continuity throughout our digipack, we also used the same font style in both, This was so our tagert audience would recognise this when they saw it and this would make it easier for them to find in a shop or online.
From our feedback we have been notified of some problems with spelling in our digipack with the words 'Avaliable' and 'Wembley' and given the chance we would change these, apart from that our digipack includes the correct information for what they are.

What have you learnt from your audience feedback?
The feedback we have recieved from other groups has been helpful to us when planning and creating our video and digipack, from this we have known what was missing from our blog and thoughts on what we had produced so far. Whilst making our video we posted a roughcut onto our blog and from the feedback we recieved we found out that the effects we had used on it seemed confusing and made some people feel dizzy and so we removed these.
The feedback we recieved once the video was completed was around what we had been expecting and thinking ourselves or already knew about as we already knew that lots of goodwins points were missing, with basics like lip syncing and a main character or artist missing made our video abstract whilst still fitting its genre. They all also gave mixed feedback some said that the storyline idea was clear showing their daily life, possibly in the artists eyes, whereas others said there was no particular storyline

How did you use new media technologies in the construction and research, planning and evaluation stages?
Whilst researching and planning for our music video we used our blog and used google images and youtube alot to back up our ideas we had put on the blog with similar images to what we had in our heads and links to videos we liked and wanted to incorperate in our videos, for example when we first started on our ideas for 'The Hush Sound - A Dark Congregation' we had the same idea in our head when we listened to it of Lily allens video LDN where everythings half happy and colourful and half dull and mundayne, we linked our blog to the video and to some print screens to go on the blog. We used google to get existing images of things for our mise-en-scene like objects and settings, and later on used it to get existing posters and DVD/CD covers of from artists when planning and designing our digipack.
We made our music video using some software called 'Final Cut' which allowed us to capture our footage off of the video cameras and onto the computer and from this we were able to put our music on it alongside the video and cut up the footage acording to the track and to the points we wanted to. It also allowed us to put effects on we later took of and make transitions from one clip to another.
When making moodboards, cropping down or re-scaling images and creating our digipack we used Adobe Photoshop, which let us again use many effects and do lots of different things with our images, we could also move each layer seperatly without anchoring them down although we could do this at the end by flattening the image.
The main blog also helped us with knowing deadlines and what are blog and products should include.